Good training
doesn’t cost, it pays.

Training Academy
Training Academy
Customized training modules to benefit the sales teams of Diagnostics and Healthcare companies.

Product & benefit selling capsule.

Technical and hands-on training capsule for Clinical Chemistry, Hematology, ELISAs, Immunochromatography.

Soft skill development capsule.

Channel and distributor management capsule.

The art of selling and sales process capsule.

Finance for non-finance capsule.

  • Product & benefit selling capsule.
  • Technical and hands-on training capsule for Clinical Chemistry, Hematology, ELISAs, Immunochromatography.
  • Soft skill development capsule.
  • Channel and distributor management capsule.
  • The art of selling and sales process capsule.
  • Finance for non-finance capsule.
Training Capsules (Customized Programs)
Training Capsules (Customized Programs)

in-vitro Diagnostics (IVD) is a part of the healthcare industry with a market size of ~$1.3 Bn in 2020 and the year on year growth was more than 20% owing to a significant higher demand. The ratio between import of goods and local manufacturing in India is also improving with the acquisition of technology and in-house R&D programs. India has also embraced emerging technologies like Molecular Diagnostics.

The one area that has a scope of improvement is the effectiveness of our sales force. With increasing opportunities outside of the Diagnostics industry, the availability of candidates with desirable attributes keen to enter the IVD industry is dwindling.

Vanguard Diagnostics, through its comprehensive training solutions intends to equip the sales team to be able to create value for the customers & be future ready thereby ensuring:

The organization meets its financial targets while staying adhered to the norms.

The Sales team earns its incentives by developing business.

The Sales and the Product Management Teams remain engaged and motivated.

Manufacturing, QC/QA, Logistics personnel understand and comply with the cGMP, quality norms and best practices for enhanced efficiency.

The brand image of the organization is reflected by a proactive and professional team.

  • The organization meets its financial targets while staying adhered to the norms.
  • The Sales team earns its incentives by developing business.
  • The Sales and the Product Management Teams remain engaged and motivated.
  • Manufacturing, QC/QA, Logistics personnel understand and comply with the cGMP, quality norms and best practices for enhanced efficiency.
  • The brand image of the organization is reflected by a proactive and professional team.

Brand building for the organization through the image of a professional team.

Our Training Model

The training model is specifically designed to cater to the needs of small to medium sized diagnostics organizations.
The model consists of three phases:

Key Performance Indicators of Vanguard Diagnostics

Training
Programs

Customized Training Modules
to benefit the
Sales & Product Management
teams of Diagnostics and
Healthcare companies.

Consulting services on
Quality and Manufacturing
for Healthcare companies.


Benefits of the Training Capsules

The proposed training solutions will create a stronger scientific and
professional culture that will help build loyal relationships
with your customers and a better environment for your employees.

The proposed training solutions will create a stronger scientific and
professional culture that will help build loyal relationships
with your customers and a better environment for your employees.

Customized training……Healthcare Companies

Finance for non-finance capsule.

  • Product and Benefit Selling capsule.
  • Technical and hands-on training capsule for Clinical Chemistry, Hematology, ELISAs, Immunochromatography.
  • Soft skill development capsule.
  • Channel & distributor management capsule.
  • The art of selling & sales process capsule.

Consulting services on Quality and Manufacturing for healthcare companies

  • cGMP
  • Quality Systems needed for India
  • Market complaint handling
  • Good Warehousing Practices
  • Cold Chain Logistics etc.

Product & Benefit Selling

  • Sales personnel obtain a direction on the ‘what and how’ of product promotion.
  • The potential customer is able to see “what is in the product for me?”
  • The differentiating advantages of the product are highlighted effectively.
  • Productive calls leading to increase in order flow.

Technical & hands-on training for Clinical Chemistry, Hematology, ELISAs & Immunochromatography

  • In depth understanding of the product portfolio by the sales team through theory and practical hands-on training sessions in a laboratory setting.
  • Training through simulation of real- market situations.
  • Sales personnel develop the professional acumen to meet and detail the product to a Pathologist.
  • On the spot resolution of a majority of quality complaints/queries.
  • This results in higher confidence in objection handling.
  • Image enhancement of the organization as the sales man is the face of the company in front of the customer.

Soft Skills Development

  • Sales is not purely an objective process.
  • Subjectivity plays a crucial role in closing a deal including the persona of the sales person, his/her communication skills, manners, etiquette, dressing sense and approach.
  • Soft skills differentiate a good sales person from a charismatic one.

Channel & Distribution Management

  • Channel selection.
  • Direct v/s Channel.
  • Functions to be performed by Channel.
  • What motivates Channel?
  • How to use Channel to increase organization’s cash flow and improve working capital.

The Art of Selling & Sales Process

  • Steps of the sales process.
  • Improved customer penetration.
  • Focus on providing better services to the customer.
  • Developing a larger customer data base.
  • Higher sales volumes & profitability for the organization.